AI is fast becoming a primary research tool for students seeking higher education.
Students are looking to AI as an authoritative source of information based on deep, real-time knowledge over discovering the information through traditional channels.
Founder of Education Marketer
Kyle Campbell is the Founder of Education Marketer, an insights and marketing strategy firm for higher ed, and author of the Education Marketer newsletter.
He’s also the Founder of Nintendo Friends in HE, the sector’s largest cross-university society for HE staff.
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Business Development Manager at fonemedia & Solutions by fonemedia
Charlotte is an expert in Higher Education Marketing, leading our largest accounts in the sector.
She helps universities create actionable strategies that boost brand awareness, drive engagement, and deliver ROI.
Skilled in digital strategy, integrated marketing, and creative strategy for HE, she brings a wealth of experience that empowers institutions to think differently — and act with confidence.
Senior SEO Manager at Iff Digital & Solutions by fonemedia
Jonathon is an SEO specialist with 15 years of experience, having worked both agency side and client side across nearly every vertical conceivable, he’s seen it all.
Cutting his teeth in SEO pre-panda and penguin, His specialisms lay around all things technical SEO, Handling and Interpreting Big Data, and sustainable content marketing for long term risk-free growth.
As a self-professed SEO lifer, his professional passion is ensuring our knowledge is at the bleeding edge, whislt our practise is grounded in well documented fundamentals, ensuring our clients have the power of historical knowledge as well as having a keen eye trained on the future.
Discover how the student search journey is changing, apply effective GEO strategies, and run an effective multi-channel campaign that works for Clearing in 2026.
Specifically in the HE sector
Practical ways to stay ahead of competitors.
Accurately time campaigns and prep for peak search periods.
Why strategy comes before technology — and howto align the two effectively.
For those driving the student recruitment strategy. Discover how the Ai Boom is specifically impacting the HE sector and what you can do to capitalise on this shift.
Gain practical tools to boost your clearing campaigns by optimising search for GEO discovery. Improve message timing and engage students at key decision-making moments.
If you work in admissions, outreach, or conversion, this webinar will help you better understand how students behave online during Clearing.
Complete the form to receive insights and actionable takeaways from the webinar >
